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Privacy policy

Privacy policy

Last updated on: 27.01.2025

We attach great importance to the transparent handling of personal data. This privacy policy provides information on what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1. which services we use

  • Brevo (formerly Sendinblue)
  • Google Ads
  • Google Ads Conversion Tracking
  • Linkedin Ads
  • Meta Ads
  • Google Maps
  • Microsoft Azure Maps
  • Vimeo
  • YouTube
  • Microsoft 365
  • WordPress

2. contact information

If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at t.flieg@ltrohrexperten.ch. Responsible for the data processing that takes place via this website is

LT Rohr Experten AG
Firststrasse 25
8835 Feusisberg
Switzerland

Person responsible for data protection:
Thomas Flieg
t.flieg@ltrohrexperten.ch
+41 44 787 51 51

3. general principles

3.1 What data we collect from you and from whom we receive this data

We primarily process personal data that you transmit to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:

  • Personal master data (name, address, date of birth, etc.);
  • Contact details (cell phone number, e-mail address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifiers, IP addresses);
  • Location and traffic data;
  • Sound and image recordings;
  • particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We treat your data confidentially and in accordance with the purposes set out in this privacy policy. In doing so, we ensure transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful because there is a justification. In particular, the following grounds for justification may apply:

  • Your consent;
  • the performance of a contract or pre-contractual measures;
  • our legitimate interests, unless your interests prevail.

3.3 How can you withdraw your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.

You can withdraw your consent at any time by sending an email to the address given in the legal notice. Data processing that has already taken place is not affected by this.

3.4 In which cases can we pass on your data to third parties?

a. Principle

We may need to use the services of third parties or affiliated companies and commission them to process your data (so-called processors). The categories of recipients are as follows:

  • Accounting, fiduciary and auditing company;
  • Consulting companies (legal advice, taxes, etc.);
  • IT service provider (web hosting, support, cloud services, website design, etc.);
  • Payment service provider;
  • Provider of tracking, conversion and advertising services.

We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.

We may also be obliged to disclose your personal data to authorities.

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is visible to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers will be informed that you have accessed their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the providers.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we will carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we store your data?

We only store personal data for as long as is necessary to fulfill the individual purposes for which the data was collected.

Data that we store when you visit our website is stored for twelve months. An exception applies to analysis and tracking data, which may be stored for longer.

We store contract data for longer, as we are obliged to do so by law. In particular, we must retain business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your data secure and take all reasonable steps to protect your data from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your inquiries to companies affiliated with us. Your data will also be treated confidentially in these cases.

We use the SSL (Secure Socket Layer) method on our website in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right to information

You can request information about the data we have stored about you at any time. Please send your request for information together with proof of identity to info@ltrohrexperten.ch.

You also have the right to receive your data in a commonly used file format if we process your data automatically and if:

  • you have given your consent to the processing of this data; or
  • you have provided data in connection with the conclusion or processing of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons or because we require more detailed information from you. You will be informed of the extension in good time, at least in text form.

b. Erasure and rectification

You have the option of requesting the deletion or correction of your data at any time. We may reject the request if statutory provisions oblige us to store your data for a longer period or to keep it unchanged, or if your request conflicts with a legal permission.

Please note that exercising your rights may conflict with contractual agreements and may have a corresponding impact on the performance of the contract (e.g. premature termination of the contract or cost consequences).

c. Legal process

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on ltrohrexperten.ch, you will not be informed separately.

4. individual data processing operations

4.1 Provision of the website and creation of log files

What information do we receive and how do we use it?

When you visit ltrohrexperten.ch, certain data is automatically stored on our servers or on servers of services and products that we purchase and/or have installed for system administration, statistical, backup or tracking purposes. These are

  • the name of your Internet service provider;
  • Your IP address (under certain circumstances);
  • the version of your browser software;
  • the operating system of the computer used to access the URL;
  • the date and time of access;
  • the website from which you are visiting URL;
  • the search terms you used to find the URL.

Why are we allowed to process this data?

This data cannot be assigned to a specific person and is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this.

4.2 Brevo (formerly Sendinblue)

Our website uses the service of Brevo, formerly known as Sendinblue, for e-mail communication, as CRM (Customer Relationship Management) and for the chat widget for direct communication with our visitors.

If you register for our newsletter, send an inquiry via our contact forms or use other forms of e-mail communication with us, your e-mail address and possibly other personal data, such as your name or your preferences, will be stored and transmitted to Brevo for processing. Brevo uses technologies such as cookies or tracking pixels to determine whether emails have been opened and which links in them have been clicked. This helps us to measure the effectiveness of our email campaigns and to better respond to the interests and needs of our users.

As a CRM tool, Brevo helps us to manage and optimize our customer relationships. This means that we store information about our customers and prospects, such as contact details or interactions with our website, in Brevo in order to have a better overview of our customer relationships and adapt our services accordingly.

Brevo's chat widget, which may be integrated on our website, allows you to communicate directly with us. If you use this widget, the data you enter and technical information, such as your IP address, will be stored and transmitted to Brevo for processing.

4.3 Google Ads

We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). Google Ads enables us to place advertisements in Google search results and in the Google advertising network.

4.4 Google Ads conversion tracking

We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (visit action evaluation). Google Ads Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

When you click on an ad placed by Google, a conversion tracking cookie is set on your device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page.

The information collected using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

Furthermore, you can deactivate personalized advertising for you in the settings for advertising on Google. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.5 Linkedin Ads

We use advertising services on our website from LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

LinkedIn Ads allows us to serve targeted ads based on users' interests and behavior. LinkedIn uses cookies and similar technologies to display ads based on your previous visits to our and other websites. This enables us to measure and optimize the effectiveness of our advertising measures.

The information collected by LinkedIn Ads is anonymous to us, i.e. we do not receive any personal data about individual users. However, this data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes in accordance with the LinkedIn Privacy Policy.

If you are a LinkedIn member and are logged into your LinkedIn account while visiting our website, the data collected by LinkedIn Ads will be linked to your LinkedIn account.

The use of LinkedIn Ads serves the purpose of analyzing and optimizing the effectiveness of our advertising measures. Data processing is based on our legitimate interest in targeted advertising and analyzing the impact and efficiency of this advertising.

4.6 Meta Ads

Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc, 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). With the help of Meta Ads, we can place targeted advertisements to draw users' attention to our products or services.

When you visit our website, Meta Ads may place a cookie on your device that enables your use of the website to be analyzed. In addition, Meta can use this cookie to track your usage behavior across different websites and devices and, on this basis, place personalized advertisements.

The data collected by the cookie is transmitted to Meta and stored there. Meta can link this data to your Meta account (formerly Facebook account) and use it for its own advertising purposes.

To generally object to the use of cookies on your computer, you can set your Internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. However, disabling cookies may result in some functions of our website no longer working properly.

For more information on how Meta Ads handles user data, please refer to Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising purposes, you can adjust the corresponding settings in your Meta account.

4.7 Google Maps

On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Maps enables us to integrate interactive maps directly into the website and allows you to conveniently use the map function, for example to search for a location or to plan your journey.

When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries. This takes place regardless of whether Google provides a user account through which you are logged in or whether no user account exists.

Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising.

You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

4.8 Microsoft Azure Maps

Our website uses Microsoft Azure Maps, a map service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service enables us to display interactive maps on our website and allows you to use the map function conveniently.

When you access a page on our website that contains Microsoft Azure Maps, a connection to Microsoft's servers is established. Data such as your IP address, browser information, operating system and the previously visited website are transmitted to Microsoft. Microsoft may also collect location data if you have allowed this in your device settings.

Microsoft stores the data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising.

4.9 Vimeo

Vimeo is a service of Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA. Vimeo is a platform that allows users to upload, share and watch videos. It also provides various tools for video producers to monetize their content and interact with their audience.

We use Vimeo to embed videos on our website and provide our visitors with high quality visual content. This may include product launches, tutorials or other content relevant to our users. By embedding Vimeo videos, our visitors can watch them directly on our website without being redirected to the Vimeo platform.

When you access a web page on our website that contains a Vimeo video, your browser establishes a direct connection to Vimeo's servers. Certain information is transmitted to Vimeo in the process. This also includes the user's IP address. Vimeo also uses cookies and similar technologies to collect information about the use of the service and to improve the user experience.

4.10 YouTube

Videos from YouTube, a platform of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), are integrated on our website. When you view the videos or click on the play button, data, including your IP address and information about the browser you are using, is transmitted to Google's servers and stored there. This data is used to provide the video, monitor performance and improve the user experience.

If you are logged in to your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

4.11 Microsoft 365

For various office and communication tasks, we use Microsoft 365, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft 365 offers a range of productivity tools, including email (Outlook), document storage (OneDrive), collaboration tools (Teams) and Office applications such as Word, Excel and PowerPoint. When you contact us, for example by email, or when we share documents, these interactions are processed and stored via Microsoft 365.

Microsoft uses servers in different countries to provide the Microsoft 365 services. This means that your data may be stored in data centers outside Switzerland. However, Microsoft has implemented various security and data protection measures to protect its customers' data.

4.12 WordPress

Our website is based on the WordPress platform, a content management system developed by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. WordPress enables us to create, manage and publish content.

When you use our website, which is based on WordPress, various data, including your IP address, the date and time of access and information about the browser you are using, may be collected and stored. This data is mainly used for administrative purposes and to ensure the trouble-free operation of the website.

Some WordPress functions, such as comments or contact forms, may collect additional personal data when you use them.

BrainBox generators

BrainBox Generators is a service of BrainBox Solutions GmbH to recognize all data protection-relevant services on a website and, among other things, to help with the creation of the privacy policy. No personal data is collected or processed in the process.

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